The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.
王志強（方力申 饰）和钟家宝（邓丽欣 饰）结婚十周年，决定到瑞士滑雪庆祝，但在出发前，华重遇几年前的老友琪琪（盛朗熙 饰），二人发觉对对方的情愫从未减退。那边，阿宝竟突然提出不去瑞士，而她对阿华原来也有一个不可告人的秘密
非洲象已不足40万头，而中国是第一大非法象牙消费市场。为打击非法象牙交易，一连串行动展开，致力保育非洲的野生动物。
